DAC Quantum Chain
End-to-end product marketing and design across testnet, mainnet and token launch.
- Testnet-to-mainnet migration strategy, Inception to Interstellar.
- Token launch strategy: DACT ERC-20, 1B fixed supply, 1% public float.
- Three technical narrative pillars: Barkhausen effect, Entropy-Padded Transactions, Proof of Quantum Work on D-Wave.
- Testnet identity system: Q-Chip, Keycard, Phantom ID, a five-tier role progression and two in-game currencies.
- Campaign identity and design for the testnet phase.
- Partnership tracker for the Interstellar campaign, from outreach to live.
DDSC
Go-to-market strategy for a UAE dirham-backed stablecoin, written for a regulated, institutional audience.
- Narrative and messaging for a senior fintech audience: institutional tone, no speculation.
- Three-month GTM programme across narrative, social, design and motion, long-form SEO and GEO, press and creator activation.
- Channel plan across LinkedIn, X, Instagram, Telegram and Discord.
- Discord launch built UAE-first, then global.
- Positioning against regional stablecoin competitors.
Brand systems
Identity and brand systems for Web2 and Web3 companies, built so teams can keep shipping without the brand drifting.
- 1NORTH brand system: colour, type, logo, voice and post rules.
- Brand kit and logo work for Web3 infrastructure brands: Astralane, GBX and Bifrost.
How I launch a product
01
Position
Who it is for, why now, and what it is against.
02
Narrative
Three pillars the whole team can say the same way.
03
Launch systems
Channel plan, creator and community activation, and the tracker that runs it.
04
Measure
Weekly review of what moved and what to change next.